let's move on to a different service package
you can consider offering to your clients.
Number #1 " content writing."
So as a professional copywriter,you'll find that a lot of businesses will ask you to do some content writing for them as well.And just like picking and choosing your copywriting services,you can and should use your own discretion on whether or not you'll offer content writing to your clients as well.
While copywriting is the art of crafting words
for the sole purpose of conversion,content writing focuses more on engagement, education,and brand awareness.
And there are various forms of content writing
that you can choose to include in your services
Step #1 "Social Media Captions."
Social media is a huge part of most brands
and businesses marketing strategies these days.
And if it's not already, then it definitely should be.Because social media is where the majority of the population is hanging out on a day-to-day basis.Globally over 3.6 billion people use social media.And that number is expected to increase
to 4.4 billion by the year 2025,And handling your client's social media captions and content is a great way to get your foot in the door with a client that you just really wanna work with.Just remember that the main purpose of social media is to connect and engage with the audience.So you should always be providing value
in the form of education, entertainment, or inspiration.
Step #2 "Blog Post"
Blogs are one of the best ways to get ranked
in Google searches and optimize your SEO.
But the thing is most busy business owners
just don't have the time or energy to pump out
blog posts on a consistent basis.
And that's where you can step in and offer this as a service.As a minimum you could at least do one blog post a week and then of course you can go up from there.
Step #3 "Newsletters"
So these are weekly, bi-weekly, or monthly emails that get sent out to a list of subscribers.The purpose isn't necessarily to sell or promote anything directly but to rather build rapport, trust, and credibility,and most importantly create a sense of community.
Because one thing is certain in this day and age,
and most importantly create a sense of community.customers don't stick around with brands they don't feel connected to on some level.So if your clients don't already send
out consistent content rich newsletters to their mailing list,they are missing out on a huge opportunity to cultivate a loyal following,
Step #4 "Content Videos"
Content videos are an awesome way to built
a loyal following and brand.like promotional videos,all content videos start out as a script
or at the very least a loose outline because even though they are personal and conversational,you still wanna make sure your content videos are informative and valuable
and follow some sort of a framework.
Not to mention the need to craft compelling headlines and convince viewers to watch, like, and subscribe.
So as a copywriter,you absolutely can add content video scripts to your list of services
Number #5 "Search Engine Optimization"
SEO copywriting is common in particular industries and niches so do your research
and find out if it's something you wanna consider mastering.I mean, killer SEO strategies with high converting copy kind of sounds like a winning combination if you ask me.So if you wanna take things one step further and add SEO to your list of services
you can definitely do that,but you'll wanna make sure that you know more than me,
just the basics,if you're calling yourself an SEO copywriter The good news is the best SEO secret in the world is to write copy
and content that is valuable, creates authority
and gets people to stay and engage with your page or website,which as a copywriter you already know how to do so you are one step ahead.
Now the third category of services you could offer as a copywriter is number three,
1 # " Marketing Support"
So if you really wanna beef up your packages
and the money you have coming in,
you might wanna consider offering marketing services to your clients as well.
Offering additional marketing support can make you invaluable to your clients
because they're basically getting a unicorn,
someone who can write, strategize, and implement
and that is very, very hard to find.Of course,
there's a whole slew of services that you could offer under this category but let's just cover three that copywriters could easily add to their list of services.
So the first is community management.So a major part of writing in business comes down to communication with your followers,
subscribers and customers via email, membership sites,and social media.Customer support was the very first role
2# " Funnel Building"
So if you have a more technical flare and you're familiar with online tools like GRU funnels, ClickFunnels, Kajabi,or all the others,
you can absolutely add funnel building to your list of services.So this is where you essentially create the pages and sales funnels that you are writing.Now, this is a highly valuable service that you can offer your clients because it will save them time
from having to hire someone else or spend hours trying to do it themselves.
3 # "Marketing Consulting."
A marketing consultant is an advisor
and strategist who works with the companies
to create and design marketing campaigns.
So as a marketing consultant you could help create detailed marketing plans,determine a business's marketing message and identify the right marketing mediums to most effectively get that message out to the masses.Now remember as a copywriter,
you are really the best of both worlds.Word nerd meets marketing master.So pick and choose the services that resonate with you the most and never forget the value that you bring to the table.
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